This books offers tremendous insight into the factors that shape our decision-making. The best gem is the consistent theme that we don't always make the most logical choices, but the choices we do make are often predictable. Great applications for marketing, training, and leadership.
Recommended Reading
Participants in our workshops often ask "This is great stuff - where can I learn more?" Below are many of the books and publications that we use to stay informed ourselves.Theideas and lessons they discuss are often incorporated intoour workshops. Each item links directly to Amazon.com so you can purchase the book if you want to add it to your collection.
Click on a lin
k below to select the category you wish to explore.
- Employee Training
- Leadership
- Improving Performance
- Measuring and Evaluating Results
- Customer Service
- Recruiting and Hiring
- Personal Development
- Small Business
Check out our latest recommendations:
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This book provides an outstanding account of the history and success secrets of In-N-Out Burger. Read it to learn how they have attracted a cult-like following of millions of fans and what they do that other businesses don't.
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A must-read for every business person, whether you own a company or are an entrepreneur within someone else's company. This book tackles head-on the big-picture business concepts that many of us are lacking, and does it in a conversational and entertaining way.
Click to View on Amazon