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The Journey to a Customer-focused Culture

  • Marriott Marquis 1535 Broadway New York, NY 10036 United States (map)

CRM Evolution 2015 Conference Session

Creating a customer-focused culture takes work, dedication, and commitment.

Come learn what the secret elite companies know about customer focus, how to motivate employees to embrace the culture, and how to avoid getting off course. Carefully designed hands-on activities will let you experience first-hand how culture can guide employees' actions.

The session shares methods to help you generate ideas that can be implemented in your organization. Goals include identifying the three essential elements of a customer-focused culture; experiencing ways that culture influences your employees’ actions; and developing strategies for integrating each element into your organization.

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