The Journey to a Customer-Focused Culture
Most successful companies have one thing in common: a customer-focused culture. A strong culture helps guide employee performance, shapes strategic decisions, and ultimately becomes part of the organization’s brand.
This leads to many benefits that generate better bottom line results:
- Increased customer loyalty
- Increased word-of-mouth referrals
- Fewer customer complaints
This entertaining and informative presentation shares three essential elements that leading companies use to develop customer-focused cultures. It incorporates a blend of experiential activities, examples from top companies, and cutting-edge research to help participants generate ideas to implement in their own organizations.
Presented by the Chicago Chapter of the Customer Experience Professionals Association (CXPA).