How to engage customers with social media
Is it really social, or just more media?
In March 2010, this question launched a small experiment. I set out to see if the companies I do business with could increase my engagement through the use of social media tools such as Facebook and Twitter. The results were terribly disappointing: 7 out of 12 companies I examined decreased my level of engagement and made me less likely to return as a customer. The good news is I was able to capture the lessons learned in a whitepaper and how-to guide.
Social Media Resources