A Simple Definition of Customer Service

A lot of people have opinions on what makes customer service good, bad, or even outstanding. I prefer a straight-forward, customer-focused defintion.

  1. Good service occurs when a customer's expectations are met.
  2. Poor service occurs when the customer's expectations are not met.
  3. Outstanding service occurs when the customer's expectations are exceeded.

Lessons Learned:

This defintion suggests the most important step in delivering outstanding service is to learn what your customers want. So go ahead, ask them!

Jeff Toister
Jeff Toister is passionate about helping companies improve customer service. He is the author of Service Failure: The Real Reasons Employees Struggle with Customer Service and What You Can Do About It.
www.servicefailurebook.com
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