Level one feedback is more commonly known as the survey you take at the end of a training program.
Some trainers derisively call these surveys "smile sheets" because they are often used for nothing more than confirming everyone had a great time. I must admit I haven't always put a lot of stock in them.
But I leaned heavily on level one feedback for a recent project.
My first full-length training video, Customer Service Foundations, launched on Lynda.com in 2014 and has garnered more than 2.4 million views. In late 2017, I was approached by the company and given the opportunity to update the course with a new version.
The revision included a tighter script, new scenes, and re-shooting the entire thing. Many of the revisions I made came directly from level one feedback. (You can see the finished course here.)
Here's what I did and how you can apply the same lessons to your next training project.
A Quick Overview of Level Ones
The term "level one" comes from a training evaluation model attributed to Donald Kirkpatrick. It's one of four levels in the model:
- Level 1 = Reaction
- Level 2 = Learning
- Level 3 = Behavior
- Level 4 = Results
Kirkpatrick defines level one specifically as "the degree to which participants find the training favorable, engaging and relevant to their jobs." You can watch a short primer on the Kirkpatrick model here.