Training plan for Serving Internal Customers

This plan will help you train employees who serve internal customers.

An internal customer is anyone you serve inside your own organization. This can include several groups of coworkers:

  • People on your team

  • Your boss

  • People in other departments

You can also broaden it to include contractors, vendors, and other third-parties you work closely with to get your job done and ultimately serve your external customers. (See more here.)

The training plan guides you through the Serving Internal Customers course on LinkedIn Learning. Make sure your team has access to LinkedIn Learning before you begin.

Serving Internal Customers focuses on essential skills:

  • Building relationships

  • Exceeding expectations

  • Solving problems

This training plan uses a unique approach to training videos.

It uses a combination of self-paced learning and group facilitation. Lessons are divided into short segments, spaced out over four weeks. This approach maximizes learning and application while minimizing the disruption to your regular operations.

This guide covers:

  1. Resources Required

  2. Preparation

  3. Pre-work

  4. Week 1: Kick-off

  5. Week 2: Building Relationships

  6. Week 3: Exceeding Expectations

  7. Week 4: Solving Problems

Graphic that reads, "Serving Internal Customers. Facilitator's Guide. Trainer: Jeff Toister"

Resources Required

You'll need these resources to use this training plan.

  1. Access to Serving Internal Customers for all participants.

  2. The exercise files from the course.

  3. Workshop planning tool

Contact LinkedIn Learning for pricing and subscription options if you don't already have access.

Estimated time needed: 1 hour per week

  • Group activities: 30 minutes per week

  • Individual learning: 30 minutes per week

Preparation

Get ready for the training by preparing yourself and your team.


Step 1: Create a training plan. Use the Workshop Planner to create an action plan.

  • Identify a goal for the training

  • Decide how to prepare your team

  • Create a plan to help the team use their new skills

Here's a how-to video:

Step 2: Announce the training. Tell your team about the training and what to expect. Address three questions for participants:

  1. What is the training about?

  2. Why is it important?

  3. How are employees expected to use what they learn?

Keep your announcement simple. Consider sharing it in a team meeting. Follow-it up with a short email that contains the pre-assignments.


Step 3: Schedule team meetings. You'll be meeting with your team once per week for four weeks. Each meeting should take 30 minutes.


Step 4: Share pre-work. Share the pre-work with your team. I've included that in the next section.

Pre-work

Ask participants to watch the videos listed below before the first meeting.

  1. Serving internal customers

  2. Preparing to dive in

  3. Defining internal customer service

Participants should also complete these exercises. The course includes an exercise file for each one:

  1. Fill out page one of the Learning Plan worksheet

  2. Make a list of internal customers

Week 1: Kickoff

The initial meeting should set the tone for the course. Start by reviewing the overall goal for the training that you identified on the Workshop Planner.

Next, discuss the following questions:

  1. How is this course relevant to you?

  2. Who are your internal customers?

  3. What are some opportunities to serve internal customers over the next month?

  4. What are some unique challenges when serving internal customers?

It's helpful to share a few best practices for getting the most out of this course:

  1. Watch just one video at a time.

  2. Complete the activity that goes with each video.

  3. When possible, try using what you learned from the video before moving on to the next module.

Assignments for next week: Ask your team to watch the following videos and complete the related activities.

  1. Identifying key customer relationships

  2. Developing strong workplace relationships

  3. Serving remote coworkers (optional: for remote or hybrid teams)

  4. Working with difficult coworkers

  5. Complete the Chapter 1 quiz

Week 2: Building Relationships

This week's theme is building positive workplace relationships. Positive relationships make it easy for coworkers to collaborate more effortlessly.

Start by reviewing the week one assignments.

Discussion questions:

  1. What is your plan to create a stronger relationship with one key customer?

  2. How can you serve remote colleagues with intention?

  3. What can you do to build better relationships with difficult coworkers?

Assignments for next week: Ask your team to watch the following videos and complete the related activities.

  1. Using active listening techniques

  2. Communicating responsively

  3. Managing expectations with clear language

  4. Going the extra mile

  5. Complete the Chapter 2 quiz

Week 3: Exceed Expectations

The focus is understanding internal customers' needs so you can consistently meet or exceed their expectations. Start by reviewing the week two assignments.

Discussion questions:

  1. What active listening skills did you use with internal customers?

  2. How did you manage expectations with an internal customer?

  3. How quickly do you respond to internal customers? What can you improve?

  4. What is one opportunity you've had to go the extra mile? What happened?

Assignments for next week: Ask your team to watch the following videos and complete the related activities.

  1. Taking ownership of problems

  2. Anticipating problems

  3. Defusing angry customers with the LAURA technique

  4. Avoiding toxic coworkers

  5. Anchoring your workplace attitude

  6. Complete the Chapter 3 quiz

Week 4: Solve Problems

The final week is focused on service recovery. Start by reviewing the week three assignments.

Discussion questions:

  1. What is one problem you took ownership of last week?

  2. What is one problem you can anticipate? How can you prevent an issue?

  3. How have you used the LAURA technique?

  4. What can you do if you experience a toxic coworker?

  5. What is one of your attitude anchors?

Remind participants that they can earn a certificate for their LinkedIn profile by doing the following:

  1. Watch all the videos

  2. Complete the chapter quizzes

Here’s a how-to guide if you need help accessing certificates.

Conclusion

It helps to go back to your original goals for this training and note the team's progress.

Your employees should show improvement in their internal customer service skills, but it's likely they also have areas for continued growth.

Set aside time to provide each person with coaching and feedback. You can also give them weekly reminders from the Customer Service Tip of the Week.

Introducing My New Customer Service Course on Highbrow

Can you spare five minutes a day to improve crucial skills?

That's the premise behind Highbrow, a service that features more than 2,500 training courses on topics ranging from personal growth to business skills. Each one is delivered via a series of 10 daily emails.

I've recently partnered with Highbrow to launch a new course, How to Serve Upset Customers.

This post is an overview of the course along with what I see are the primary benefits of the daily email format. I've also included some tips for maximizing your learning and a link to try Highbrow for free.

Angry customer blowing steam out of his ears.

Course Overview

Serving upset customers is one of my most requested training topics.

We all encounter challenging customers from time to time. It can be frustrating and even exhausting. It can also be one of the greatest feelings in customer service when you are able to help an upset customer feel better!

How to Serve Upset Customers can help you build your skills in three key areas:

  • Defusing customer anger

  • Recovering angry customers

  • Preventing customers from getting angry in the first place

The course is delivered entirely via email. You'll receive one email per day over the course of ten days, with each email containing a new lesson.

 

Benefits of Email

I'm was already a big proponent of email-based learning before I discovered Highbrow. 

Thousands of customer service professionals around the world subscribe to my Customer Service Tip of the Week. Subscribers receive one customer service tip per week via email and they are able to immediately put that tip into action.

Highbrow courses offer a few distinctive benefits:

Fast. The courses really take just five minutes a day. Each lesson is 500-700 words long, which is the length of a short blog post. Many include links to additional content and resources in case you want to dive deeper.

Convenient. The one thing I guarantee you'll do today, tomorrow, and the next day is check your email. That makes email lessons so easy, since they're delivered to a place where you'll already be looking. You don't have to drive to a classroom or remember to logon to a website.

Action-Oriented. You don't learn when you consume content. You learn when you take action! That's what I love most about email training. Each Highbrow lesson includes a specific activity you can use to immediately apply the concept.

The best part may be the cost.

A Highbrow membership will get you access to the entire library. You get one month free when you sign up, and then a membership will cost just $48 per year ($4 per month!)

 

Best Practices for Email Learning

Over the past few months, I've been experimenting with a 21-day email course I designed called The Thank You Letter Challenge. It's designed to help you receive positive feedback from customers by visualizing the type of service you'd like to provide.

Along the way, I've collected feedback from participants to identify best practices:

  1. Do the exercises! The training won't help you if you don't apply it.

  2. Make a habit. Set aside five minutes per day to read each lesson.

  3. Reset! Life happens, so don't be afraid to restart the training if you get hung up.

Another feature I really like is Highbrow courses include a short quiz to test your learning. 

If you do take my course, please leave a comment or contact me directly to let me know how it goes. This is a new course and a new platform for me, so I'm eager to get your feedback!