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Starting today, The Service Culture Handbook is available as an audiobook.
The book was originally published in March, 2017. It's been available as a paperback and an ebook for three years and has become a bestseller. So you might be wondering why it's just now coming out on Audible.
The answer is reader feedback.
I was originally against the idea of an audiobook because I didn't think that format would be a good experience. I was wrong.
The Service Culture Handbook is a step-by-step guide. It is intended to be read one chapter or even one section at a time. Readers are encouraged to put down the book and implement the steps to get their employees obsessed with service.
My original thinking was people wouldn't do that with an audiobook. I imagined they'd passively listen on their morning commute until the book ended, or they got to work, whichever came first.
Fortunately, I put my phone number and email address in the book so I could easily connect with readers. People have generously shared their feedback with me and I've learned quite a bit.
For example, some people want to hear the book all the way through to get an idea of the process, and then revisit individual chapters. Having the ability to listen to the book while driving, taking the train, flying, or even walking the dog makes this easier than reading a paperback or ebook.
A client who hired me for a keynote presentation told me her executive team prefers to listen to speakers' audiobooks before a presentation. It helps them easily identify some of the main ideas to focus on with their team as they prepare them to attend my keynote.
At least one person told me they listen to audiobooks while running. That’s really tough to do with a paperback!
Others just prefer audio. They can still go through the book one chapter at a time, but now they'll be able to do that in their preferred format.
A few people need audio because they are either blind or visually impaired. Until now, the only way they could access the book would be to use a special software program that reads the book to them. I've been told it sounds like a robot and isn't particularly engaging.
That led to another concern—quality.
Many people have asked if I narrated the book myself. I did not. Once I realized there was a need for an audiobook, I wanted to ensure the production was professional quality. I wasn't convinced I could easily do that on my own.
Fortunately, I was able to partner with Tantor Media, one of the most respected names in the audiobook business. Tantor helped me find a talented professional, Roger Wayne, to narrate the book. Tantor also ensured the production was studio quality.
I promise you won't hear my dog barking in the background!
So please download the book and give it a listen if audiobooks are your thing. Or don't if you don't enjoy audiobooks. The great news is you now have the option.
Thanks to everyone who gave me feedback about the format. I appreciate you!