Avoid multitasking

Did you know that multitasking hurts customer service?

That's because humans can only process one conscious thought at a time. We work slower and make more errors when we try to do more than one thing at a time that requires our attention.  

Here are some common examples of multitasking that can lead to service failures: 

  • Trying to type an email while speaking to another customer
  • Talking to a co-worker while serving a customer
  • Responding to a text while having a conversation

A great way to experience how multitasking can hurt performance is to try a Stroop Test. Give it a try and see how you do.

Jeff Toister
Jeff Toister is passionate about helping companies improve customer service. He is the author of Service Failure: The Real Reasons Employees Struggle with Customer Service and What You Can Do About It.
www.servicefailurebook.com
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