Introducing a New Course on Innovative Customer Service Techniques

People often ask me what's new in customer service.

They're looking for advanced techniques, cutting-edge research, and frankly, short-cuts. Everyone wants to find a faster, smarter, better way to serve their customers.

If you subscribe to this blog, you know I publish a lot of that research here.

Now, I'm excited to announce that I've just created a new training video on called Innovative Customer Service Techniques.

This post will give you an overview of the course, a preview of the content, and I'll let you know how to watch the training video for free.

Jeff Toister on the set at

Jeff Toister on the set at


Companies often want their employees to think outside the box when it comes to great customer service. Managers and frontline employees, in turn, often want to learn new techniques to boost customer service ratings. 

The Innovative Customer Service Techniques course delivers new and cutting-edge research that can be used to take customer service to new levels.

Topics include:

  • Influencing customer perceptions
  • Enhancing service senses
  • Building teamwork


Sneak Preview

This course was a lot of fun to create because it allowed me to share some of my favorite customer service lessons. I've included links to blog posts that detail the research behind a few examples:

Here's a short video from the course. It provides some tips for improving your powers of observation:

Watch It For Free

You generally need a subscription to view these training videos. 

They're available on a monthly basis starting at $24.99 per month. Discounts are also available for teams of five or more. You can view their plans and pricing information here.

However, you can drop my name and get a 10-day trial account.

Your trial account will allow you to watch all of my training videos. You'll also be able to check-out's entire library of courses. They offer a wide range of topics including business skills, computer skills, and creative skills like photography.