The impact of conformity on customer service

Have you ever wondered why a company tends to have consistent service levels amongst all its employees? Sure, there are exceptions here and there, but a company known for poor service tends to be consistent. A company known for great service tends to be consistent too.

Why is that? One explanation could be the pressures of social confirmity. Employees may give in to social pressure to behave the same way other employees do. This means that if the culture supports poor service, otherwise good employees may lower their own performance rather than feel ostricized by their co-workers.

I've discovered some interesting psychological studies on conformity while conducting research for my book, Service Failure. Here is a short and entertaining YouTube videos that highlight some of the results:

The video recreates the famous Asch conformity experiment:

Can't see the video? Click here.

So, what do you think? Can a good customer service employee turn bad in the wrong environment?