Starbucks launched a new roast today in response to customer feedback about their often burnt-tasting brews. I was an unwitting 'early adopter' when I stopped by a Starbucks this morning and tried a cup. To my great surprise, it was very good. As in, the best cup of Starbucks coffee I've tasted in a long time good.
Starbucks launched the new flavor after soliciting extensive customer research. They are also reconnecting, it seems, with the reason many people started going to Starbucks in the first place -- the taste of the coffee.
"We are returning to the very best elements of our heritage and bringing back the simple romance and excitement of coffee,” said Howard Schultz, chairman, president and ceo. You can read all about the Pike Place Roast here.