Remember the platinum rule

Gold used to be the king of precious metals, and 'the Golden Rule' of customer service was a popular reminder. "Treat customers the way you want to be treated," seemed like great advice.

Today, platinum has taken the top spot on the list of coveted metals, and the 'Platinum Rule' has replaced the golden rule as sage customer service advice.

Platinum Rule: Treat customers the way they want to be treated.

The key to applying the Platinum Rule is to avoid making assumptions about the way customers like to be served. Find out what's most important to each individual and then strive to deliver that type of service.