Cox Communications has a tagline, “Your friend in the digital age.” Yeah, some friend. If Cox is a "friend" then they are that stoner buddy who wants to move in with me, sleep on my couch, and eat all my Cheetos instead of looking for a job.

Listening skills are essential to providing great customer service. Unfortunately, many customer service representatives are not as good at listening as they might think. Sure, they can hear you, but do they understand you? Customers often convey more than one message when they make a request.

My wife, Sally, and I have just returned from our vacation in Boston. In a town not known for service, our experiences were generally terrific. Even American Airlines, which I alternate between loving and hating, treated us very well and handled a weather-related flight delay admirably. The question I always like to ask is, "What can we learn?" Here are a few of my favorite take-aways.

We've all experienced customer service so bad that its left us feeling outraged and powerless. In the 1990s I was a frequent flyer on United Airlines, but by the end of the decade they had treated me so poorly so many times I vowed never to given United Airlines any of my money ever again. The worst experience was when I tried to return home after a three week trip and my flight was cancelled due to a work slowdown initiated by United employees. I didn't receive so much as an apology.

Years ago, I used to facilitate a customer service training program for my employer called "Customer is King". One of my favorite lessons from the program was "The customer is always the customer." In other words, the customer may not always be right, but the customer is still the customer and should always be treated with respect and courtesy.I'm not sure why so many people argue with customers, but they do.