Make sure they know your name

You probably knew that you can personalize your service if you learn and use customer names. Did you know that customers tend to give even higher ratings when they know your name?

A review of customer satisfaction surveys reveals that customers who mention an employee by name are 2 - 3 times more likely to give the highest rating.

Tips to ensure customers know your name

  1. Introduce yourself
  2. Invite customers to ask for you personally if they need assistance
  3. Hand a business card with your name on it
  4. Write your name on a receipt
  5. Use their name in conversation (it encourages them to remember yours) 

Remember that we all tend to forget names quickly without a little repetition. Find a way to remind your customer of your name a couple of times so it will stick with them. 

Jeff Toister
Jeff Toister is passionate about helping companies improve customer service. He is the author of Service Failure: The Real Reasons Employees Struggle with Customer Service and What You Can Do About It.
www.servicefailurebook.com
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