After action review - how did I do that?

We tend to review the situation when things go wrong, but how about when things go right? The "after action review" is a great technique to use when your customers are elated so you can figure out how to do it more often.

Here's how it works:

Step 1: Identify situations where customers are obviously very happy with the service they've received.

Step 2: Determine what you did to contribute to the customer's outstanding experience. (You may also want to take note of any factors that were beyond your direct control, such as a special sale or the customer was in a great mood to begin with.)

Step 3: Decide what you will do to get a similar result that next time you serve a customer in the same situation. The idea is to deliberately repeat what's working rather than leave it to chance.

Jeff Toister
Jeff Toister is passionate about helping companies improve customer service. He is the author of Service Failure: The Real Reasons Employees Struggle with Customer Service and What You Can Do About It.
www.servicefailurebook.com
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